What we look for.

We buy established B2B SaaS businesses and hold the ones we build to the same bar. These are guidelines, not hard rules. A durable business with loyal customers always gets our attention.

Business profile

Revenue
$20K–$100K MRRRecurring subscription revenue, profitable or close to it.
Customers
B2B and SMBBusinesses that use the product to get real work done.
Pricing
$10–$49 a monthTypical self-serve plans. We use freemium only where it clearly helps adoption.
Traction
Proven product-market fitSteady retention, and customers who would notice if the product disappeared.
Marketing/Sales
Product-led growthUsers bring in more users through referral loops, invites and sharing. We don't want to rely on SEO, cold outreach or paid ads.
Market Growth
Growing or durable marketThe category is expanding or holding steady, and AI or new tools aren't shrinking it.
Domain Understanding
A domain we knowWe buy in spaces we know well or can learn quickly, so we can run and grow the business with confidence.
Price
Around 3×The final figure depends on the quality and durability of the business.
Operations
Low operating burdenA small team, ideally one person, can run it well, with AI handling routine support, monitoring, billing and releases.

A good fit

  • A clear, recurring problem that customers pay to have solved every month.
  • A product that works as a standalone business.
  • A focused niche where depth beats breadth.
  • A founder who cares what happens to their customers after the sale.

Usually not a fit

  • Pre-revenue ideas, or products without paying customers.
  • Businesses whose growth depends on paid advertising, SEO or cold outreach.
  • Consumer apps, marketplaces and ad-supported models.
  • Companies looking for venture-style hypergrowth or large funding rounds.
  • Products that need a large team, heavy custom work or constant hands-on support to keep running.

What to send us first

A short note covering these four points is enough to start. No data room needed.

Think your business fits?

Conversations are confidential, and we'll tell you plainly whether it's a fit.

Start a conversation